Founded in 1903 in Milwaukee, Wisconsin, Harley-Davidson, Inc. is a major American motorcycle manufacturer and global lifestyle brand. Alongside its historical rival, the Indian Motorcycle Company, it is one of only two major American motorcycle manufacturers to have survived the Great Depression. Throughout its history, the company has navigated diverse ownership structures, economic challenges, and intense international competition to establish a highly recognizable brand identity and a dedicated global community of enthusiasts.
The company is particularly recognized for pioneering a style of customization that inspired the chopper motorcycle design. While traditionally focused on heavyweight, air-cooled cruiser motorcycles, Harley-Davidson has expanded its lineup over time to include more modern platforms such as the VRSC and the middle-weight Street series. Today, the brand's reach extends beyond manufacturing to include a wide array of licensed merchandise, apparel, and community-focused events worldwide.
