Joe K. Longley is an American attorney whose career in public service and private practice has significantly shaped consumer protection law in Texas. Born on February 10, 1943, Longley embarked on a legal career that led him to pivotal leadership roles within the state's legal system, establishing a legacy of advocacy and professional leadership.\n\nIn 1973, Longley was appointed as the first Chief of the Antitrust and Consumer Protection Division of the Texas Attorney General’s Office. In this pioneering role, he helped establish the state's early framework for consumer advocacy and antitrust enforcement. Following his tenure in public service, he cofounded the law firm Longley & Maxwell, LLP in 1979, continuing his legal practice in the private sector and representing clients in complex legal matters.\n\nLongley's contributions to the Texas legal community culminated in his election as the President of the State Bar of Texas, a position he assumed in 2018. Throughout his decades-long career, he has remained a prominent figure in Texas jurisprudence, recognized for his foundational work in consumer protection and his leadership within the state's legal establishment.